Advertising and Commercial Photography
Advertising and commercial photography should be fascinating. The best is bewitching providing is a shortcut to understanding the production and creating an involuntary moment of persuasion that provides for a competitive advantage. The hallmarks of the great advertising photography or videos is that it provokes a strong and immediate emotional reaction. It creates advocates, incites conversation and forces competitors to realign around a brand.
People won’t change buying preferences or thought processes unless they’re provoked. That’s my job – create images that pull the emotional triggers of persuasion using the best talent and technology available.